Careers in Marketing and Market Research, 2005 Edition: by WetFeet
A profession in advertising or industry examine makes a necessary problem for these whose artistic genius is matched through their analytical acumen. For these attracted to advertising careers, this WetFeet Insider consultant explores the possibilities inside of and past the patron items undefined; what it takes to be triumphant; general occupation paths; and the way to navigate the recruiting method like a professional specialist.
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Extra info for Careers in Marketing and Market Research, 2005 Edition: WetFeet Insider Guide (Wetfeet Insider Guide)
It’s high-pressure, but at least it’s fair,” says an insider. Marketers work long hours, often 12-hour days—but once The Workplace they’re home, they’re off-duty. 54 Workplace Diversity Again, broad characterizations often fail when it comes to describing workplace diversity in marketing departments across industries and companies. Nonprofits tend to be the most diverse working environments for marketers, and women often find themselves in the numerical majority. In stark contrast, upper management in marketing at consumer packaged goods and financial services companies is often characterized with the expressions “lily-white” and “old boy’s club”—but then again, the same was said about technology marketing until a few years ago.
Men in historically male-dominated industries can no longer count their gender as an advantage— but by the same token, women who used to be big fish in a small pond by virtue of their gender are finding that this is no longer a significant differentiator. “When I entered the tech field 10 years ago, you could count the number of women execs on one hand,” says one pioneering female marketing VP. “Now I’m no longer quite the curiosity I once was. ” On a more level marketing playing field, expertise becomes the prime mover—for everyone.
Recall that new research findings show more affluent moms identify with older women; advise agency to look for an older actor than the one they cast last time. 12:00 E-mail from brand assistant. Have I looked at budget projections and actuals yet? After lunch, I promise. 1:45 Back to conference call with heads of sales, new product development, and market research on sales of peanut butter in squeeze bottles (patent pending). It’s selling well in the Midwest, but sales have been disappointing in the Northeast despite promising survey data.