Arguing: Exchanging Reasons Face to Face (Lea's by Dale Hample

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By Dale Hample

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They postulated influence as the primary goal and reported a number of secondary goals as well—maintenance of identity and relational definitions, management of arousal, and so forth. The primary goal in this formulation is the one that defines the situation as persuasive, dialectical, concessive, and so forth (Dillard, 2004). It is not necessarily the most powerful motivational force. Fur- 36 N CHAPTER 2 ther research shows that the primary goal is not always rated as the most important one by the persuaders (Schrader & Dillard, 1998) and does not always exert the most influence over the content of the messages (Schrader, 1997).

Personal issue arguments have topics such as doing household chores, the status of the interpersonal relationship, or how to deal with in-laws. As Johnson observed, most work on interpersonal argumentation tends to use personal topics, but researchers almost never keep track of this distinction. Johnson asked her respondents to fill out the argumentativeness scale and to answer questions, separately, about personal and public arguments they had had. She reported that public topic arguments were rated as more enjoyable, regardless of people’s argumentativeness scores.

She or he can accept the other’s reasons and claims or may resist them. Either, although particularly the second, may be done by means of another argument. Of course, the interlocutor may simply agree or disagree without giving reasons. In other words, he or she can participate in an argument2 without producing an argument1. One very likely candidate for the primary goal in an argumentative episode is the instrumental one, and it may be met by either of the countervailing goals, acceptance and resistance.

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