An Introduction to Political Communication, 3rd Edition by Brian McNair
By Brian McNair
An advent to Political verbal exchange explores the connection among politics, the media and democracy within the united kingdom, the us and different modern societies. Brian McNair examines how politicians, alternate unions, strain teams, non-governmental corporations and terrorist corporations utilize the media. Separate chapters examine political media and their results, the paintings of political ads, advertising and public kin and the communique practices of businesses in any respect degrees, from grassroots campaigning via to governments and foreign bodies.Recent advancements coated within the re-creation include:* the re-election of latest Labour in 2001* the adjustments in executive details and verbal exchange coverage brought through the Blair management seeing that 1997* the 2000 election of George W. Bush within the usa* the NATO interventions in Kosovo and the previous Yugoslavia* the results for overseas political verbal exchange of September eleven* the emergence of Al-Quaida and the warfare on terror.
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Additional info for An Introduction to Political Communication, 3rd Edition (Communication and Society)
Pressures towards the making of pseudo-events became ever stronger. Newsgathering turned into news making’ (1962, p. 14). An important source of pseudo-events for the media has of course been the political process – interviews with government leaders, news leaks and press conferences all provide reportable material which is happily taken up by the media to ﬁll newspaper column inches and broadcast airtime (McNair, 2000). Thus, argues Boorstin, the twentieth century has seen a relationship of mutual convenience and interdependence evolve between the politician and the media professional, as one strives to satisfy the other’s hunger for news while at the same time maximising his or her favourable public exposure.
111). Each of these aspects of a party’s identity have to be communicated, suggesting at the very least that the ability and skill to communicate can be important in inﬂuencing political behaviour and electoral outcomes. Among the experiments conducted into the efﬁcacy of political communication at this level is Rosenberg and McCafferty’s study of the extent to which ‘public relations experts [can] manipulate the public’s impression of a political candidate’ (1987, p. 31). Their concern in this research was with non-verbal aspects of communication, or the candidate’s ‘image’ deﬁned in narrow, physical terms.
Can it compensate for the weight of cultural and social resonances that will accompany a political message in the real world? To make these points is not to dispute the value of sensitively designed empirical audience research in the study of political or any other type of communication, but simply to highlight its limitations. DOES POLITICAL COMMUNICATION WORK? MICRO-EFFECTS According to a MORI poll conducted during the British general election of June 1987, the determinants of voting behaviour, particularly for the crucial section of ‘ﬂoating’ or undecided voters who will ultimately decide the outcome, are threefold.